Stand Your Ground Coffee started with a simple goal: To support veterans and first responders, while raising mental health awareness that many of them may be facing. Every cup we roast is made with purpose-to fuel your day and acknowledge the resilience it takes to keep going.

We want every veteran and first responder to feel seen and supported. That's why they receive a 15% discount, and a portion of every sale goes to a charity that helps those who have helped us. Your support truly makes a difference.

As a veteran who has struggled with mental health, this coffee exists to shine a light on those battles within, and remind people they are not alone. When the world pushes back, when it all feels impossible-Stand Your Ground.